What happens before the first invitation?
- People in view
- All signups
- Selected moment
- Invited a teammate
- Reached this step
- 612 of 1,200 signups
Next research step
Ask a few returning people what made inviting a teammate feel useful—or premature.
Everyday / Product analytics
Where does a visit
become a habit?
First project journey28-day sample
Select a step to inspect the people behind the pattern.
Turn a pattern
into a better question.
The largest drop is a place to look, not a verdict. Carry the selected step forward with its context intact.
Sets a named sample rule below. You can change it before saving.
A clearer view of
the people returning.
Returning to a project
Daily returning people
120906030
Day 1Day 28
Select a day to read its exact count.
| Day | Returning people |
|---|---|
| Day 1 | 38 |
| Day 2 | 41 |
| Day 3 | 39 |
| Day 4 | 47 |
| Day 5 | 44 |
| Day 6 | 51 |
| Day 7 | 48 |
| Day 8 | 59 |
| Day 9 | 56 |
| Day 10 | 64 |
| Day 11 | 60 |
| Day 12 | 72 |
| Day 13 | 66 |
| Day 14 | 70 |
| Day 15 | 78 |
| Day 16 | 76 |
| Day 17 | 83 |
| Day 18 | 80 |
| Day 19 | 89 |
| Day 20 | 88 |
| Day 21 | 92 |
| Day 22 | 86 |
| Day 23 | 96 |
| Day 24 | 99 |
| Day 25 | 94 |
| Day 26 | 104 |
| Day 27 | 101 |
| Day 28 | 112 |
The right question.
A useful audience.
Define a behavior, inspect who matches, and keep the definition for your next question.
Returning explorers
At least 5 sessions · 3 people
Start with the work
you need to understand.
Choose a question. Inspect the suggested definition before applying it to the audience builder.
Who found a reason to return?
Start with people who opened the product more than once. Learn what brought them back before assuming the onboarding did its job.
- Suggested rule
- At least 2 sessions
- Sample matches
- 5 people
- Useful conversation
- What did you come back to finish?
A little clarity,
before the next question.
Why compare the same journey across cohorts?
A shared sequence gives you a consistent starting point. Compare people who received guided onboarding with all signups, then inspect the step where their paths begin to differ.
Does a drop in the funnel explain its cause?
No. It tells you where to investigate. Pair the pattern with conversations, session context or product research before deciding what to change.
What makes an audience useful?
A clear definition tied to a question. Start with a behavior you can explain, check the matching people, and keep the rule narrow enough to guide a real next step.
Leave the next person
a useful starting point.
A number travels better with its definition. Keep the selected cohort, question and audience in one small research brief.
- The selected journey and step
- The current audience rule
- Your next question, in your words